I mean... If they're not, you're doing it wrong.

Wear this on your next camping trip. I dare you. You're definitely going to set an expectation about your ability to light a fire, and very likely also your party-starting skills. (Because 'lit' means two things these days, get it?)

But seriously, this super comfy, super soft premium cotton t-shirt is exactly the kind of thing you need on your next camping trip. And don't worry, I got you on the campfire skills front - . I wasn't joking about expectations.

So enjoy that campfire, turn it into a party, and oh, maybe go camping on PEI, because we don't have bears and pretty everywhere else on this continent sure seems to.

You don't know this about me, I'm not much of a camper. That's why I'm glad we have a more beach-ey version of this shirt over at . Fight me. Or buy both shirts and save $5.25 with our

Designed on the Island. Printed in Canada. Only available online.

We're a small company based in Summerside, PEI. The East Coast is what we live and breathe, and what we know. We know that you care about where the things you buy come from, so we gave partnered with a variety of Canadian printers.

Each shirt is printed when you order it - you won't find these shirts in any stores.

Comfortable. Ethical. Better for the planet.

Your shirt comes from a producer, Bella Canvas, which means that no sweatshop or child labour went into making it, and that they take steps to reduce their environmental impact.

You will love this super-soft, baby-knit t-shirt. It looks great on both men and women, fitting like a well-loved favourite. And it will become a favourite - these shirts last. Made from 100% cotton, except for heather colours, which contain polyester.