Who could resist the power of those tides? An updated version of this shirt, we've improved the design to better match the excitement we're sure you feel about the your BAE, the Bay.

This shirt will give you the chance to rep your New Brunswick and/or East Coast roots (or your love for our beautiful region). Don't worry, we guarantee that it will definitely kickstart some conversations about your last trip to the Hopewell Rocks.

Designed on the Island. Printed in Canada. Only available online.

We're a small company based in Summerside, PEI. The East Coast is what we live and breathe, and what we know. We know that you care about where the things you buy come from, so we gave partnered with a variety of Canadian printers.

Each shirt is printed when you order it - you won't find these shirts in any stores.

Comfortable. Ethical. Better for the planet.

Your shirt comes from a producer, Bella Canvas, which means that no sweatshop or child labour went into making it, and that they take steps to reduce their environmental impact.

You will love this super-soft, baby-knit t-shirt. It looks great on both men and women, fitting like a well-loved favourite. And it will become a favourite - these shirts last. Made from 100% ring-spun cotton, except heather colours, which contain polyester.